Intellectual Property
By the end of this lesson, you will have understood the basics of Intellectual Property and the difference between a trademark, patent and copyright.
Intellectual property refers to creations of the intellect for which a monopoly is assigned to designated owners by law.Intellectual property rights are the protections granted to the creators of Intellectual Property, and include trademarks, copyright, patents, industrial design rights, and in some jurisdictions trade secrets.
Artistic works including music and literature, as well as discoveries, inventions, words, phrases, symbols, and designs can all be protected as intellectual property.
You can usually file a trademark at your country’s Intellectual Property office. It is possible to file a single trademark for all the European Union member states through the European Union Intellectual Property Office (EUIPO).We will provide you a list of offices in the further readings section of this course.
• Check for the availability of your trademark name
• Discover what your competitors are protecting(TMView link provided in further readings)
Provided that your trademark filing is accepted, your trademark is retroactively protected from the day you filed it, and if you have trademark issues, your filing date will be the date that counts.A practical advice is to buy domain names related to your brand name as soon as possible, before “cyber-squatters” do so. It doesn’t protect your brand, but your online presence.
More about cyber-squatting:
https://en.wikipedia.org/wiki/Cybersquatting
A patent is a set of exclusive rights granted by a sovereign state to an inventor or assignee for a limited period of time in exchange for detailed public disclosure of an invention.An invention is a solution to a specific technological problem and is a product or a process.
In the US: USPTO (https://www.uspto.gov/)
This technology allows Amazon to charge the customer on a single click, having saved previously its billing credentials. Amazon owns the patent in the US, but it has been refused twice in Europe. The patent prevents anyone from implementing one single click payment, at least in the US.More about it: https://en.wikipedia.org/wiki/1-Click
The author of the work.Note: Depending on the country you live in, the work performed by an employee may be owned or not by the company he works for. If not, the company can buy the rights.
The copyright can still be valid many years after the author’s death (depending on the country).In most of the world, the default length of copyright is the life of the author plus either 50 or 70 years.
