In this lesson, we will review some techniques to get a better insight into your customers’ jobs, gains and pains.
https://www.entrepreneur.com/article/217388
– Google Trends
– Google Keyword Planner
– Government, World Bank, IMF data
– Research Reports
Social MediaCompanies should identify what are the main positive and negative things said about their company on social media.
Customer SupportCompanies should identify what are the main requests received by customer support.
Website TrackingCompanies should find out how their customers reach their website, and how they use it.
– Google Analytics
– Kissmetrics
– Mixpanel
Companies should identify common patterns to better understand their customers.
http://www.allanalytics.com/author.asp?section_id=1412&doc_id=237560
This one is easy to understand but not always easy to perform.Your task is to talk to your customers to gain relevant information about them.
2) Build your interview
3) Conduct your interview
4) Identify patterns
2) Get facts, not opinions
3) Ask “why” to uncover real motivations
4) Don’t mention your solution or prototype too early
5) Ask “Who else should I talk to?”
http://work.chron.com/market-research-interview-techniques-4826.html
his technique is about diving into your customers’ world.You need to observe your customers as closely as possible to understand what they do on a daily basis.
“Be your customer”Use your own products and services and try to understand what would make a customer unhappy.
Involve your customers in the process of value creation.Working with them will help you explore and develop new ideas.
Tips for experiments:1) Consider cost, data reliability and time required before starting an experiment.
2) What customers say and what they do are two different things.
http://www.marketing91.com/experimental-research/
ReminderYou can get more insight on what your customers want by:
– Using data
– Interviewing them
– Observing them
– Using your products yourself
– Building your products with them
– Creating experiments
