1.1.1 What Is Entrepreneurship?

1.1.2. Can You Teach Entrepreneurship?

1.1.3. Course Introduction

1.1.4. Profile of the Entrepreneur

1.1.5. Entrepreneurship in Established Firms

1.1.6. Venture Creation’s Role in Society

1.1.7. Types of Enterprises

1.1.8. Technology Entrepreneurship

1.1.9. Impact Entrepreneurship

1.1.10. The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital

1.1.11. Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom

1.1.12. Opportunities and Uncertainty

1.1.13. Push and Pull and the Sources of Innovation

1.1.14. Customers as Sources of Opportunities

1.1.15. Importance of the Idea (VIDE Model)

1.1.16. Assessing Opportunities

1.1.17. The Tournament Approach

1.1.18. From Idea to Opportunity: Interview with Amy Errett

1.1.19. Defining the Focal Market: Market Segmentation

1.1.20. Understanding User Needs

1.1.21. Competitive Analysis

1.1.22. Generating Ideas with Individuals and Groups

1.1.23. Planning: Assumptions

1.1.24. Planning: Discovery Driven Planning

1.1.25. Planning: Discovery Driven Planning Worksheet

1.1.26. Talent Management and Development: Interview with Jackie Reses

1.1.27. The Elevator Pitch

1.1.28. Testing your Idea: Customer Interviews

1.1.29. Testing your Idea: Surveys

1.1.30. Creating a Prototype: Physical Goods

1.1.31. Creating a Prototype: Software

1.1.32. Creating a Prototype: Services

1.1.33. Summary and What’s Ahead

1.1.34. Launching a Start-up: Interview with Co-founders of Prayas Analytics